Unbiased Analysis of Today's Healthcare Issues
That is the title from a study from Lee and Bagley (2011). They examine the potential impact of direct to consumer advertising (DTCA) and the impact of physicians decisions not to prescribe a patient-preferred drug on patient retention. A total of 818 of 2,988 participants in a national telephone survey (27.4%) who had received DTCA…
The Center for Studying Health System Change gives some insight into how patients choose their doctor: “Among consumers who found a new provider, few engaged in active shopping or considered price or quality information—especially when choosing specialists or facilities for medical procedures. When selecting new primary care physicians, half of all consumers relied on word-of-mouth…