Tag: Prescribing Behavior

Diffusion of pharmaceuticals and the patient’s influence

Jason Shafrin

Through what mechanisms are patients and physicians made aware of new pharmaceuticals and decide to prescribe them. It is well known that physician peer networks often help share information about new pharmaceuticals including clinical information as well as the providers own experience using the new treatment. Other studies have shown that direct to consumer advertising…

Physician Prescribing Behavior for NSAIDs

Jason Shafrin1 Comment

What determines which NSAIDs physicians prescribe? According to the Naik et al. (2009) the following six factors are the most important: Direct Marketing by Pharmaceutical Reps. Patient requests for medication, often driven by direct-to-consumer pharmaceutical advertising. Habits formed during medical school. Often, these habits are influenced by drug rep visits while the physician was in…