Small Business Blogging

The N.Y. Times has an interesting piece (“…Low-Cost, High Return Marketing“) on small business bloggers. It concludes that consultants are the mostly likely bloggers.  Aliza Sherman Risdahl, author of The Everything Blogging Book, comments that “They [consultants] are experts in their fields and are in the business of telling people what to do.â€?  A member of the health blogging community, consultant David Harlow of HealthBlawg, is even profiled.

Only a few blog make enough money from advertising to be worthwhile in a purely dollars and sense terms.  Nevertheless, the small business blog writers use the sites to network with others, build their reputation, and (hopefully) eventually get hired.