Is pharma spending on marketing too low?

Many people view marketing as an inefficient waste of money. Without marketing, however, physicians and patients would not be aware of new products. Marketing is especially important for new pharmaceuticals. While the price of branded pharmaceuticals may be high in some cases, the marginal cost of production (not counting R&D costs) is low; and often…

Should we be spending more on pharmaceuticals?

Perhaps the answer is yes according to research from Frank Lichtenberg. Every year, according to Lichtenberg’s research, drugs launched since 1982 are adding 150 million life-years to the lifespans of people in 22 countries that he analyzed. He calculated the average pharmaceutical expenditure per life-year saved at $2,837 — a bargain, he says.“According to most…

Potential CMS changes to Medicare formulary design

Today at the Academy of Managed Care Pharmacy (AMCP) 2019 Annual Conference, I attended a session titled “Medicare Formulary Updates Impact. How will proposed recent rulemaking affect formulary design? Some answers are below. CMS 2020 draft call letter Improved access to opioid reversal agents. The CMS 2020 draft call letter would place opioid reversal agents…