Quality of Life and Prospect Theory
Prospect theory states that individuals view transactions relative to a fixed reference point. Individuals are risk averse for gains (i.e., they would prefer $10 for sure over a 50/50 of winning $0 or $20) but risk loving over losses (i.e., they would prefer a 50/50 ‘lottery’ of losing $0 or $20 over a sure loss of $10.…