Marketing Cocaine

An energy drink called Cocaine has received a lot of press.  Texas has barred the sale of the drink in the state. The FDA made the manufacturers of Cocaine change the label so it looked less like white powder.  To comply with FDA directives, the cans now declare “This product is not intended to be an alternative to an illicit street drug, and anyone who thinks otherwise is an idiot.”

Peru has also banned the sale of Cocaine.  To market the drink in Peru, the manufacturer would need to add extract of coca leaf.

Source: Wilson Quarterly, “Marketing Cocaine” Summer 2010, p. 15.

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